Extraco and Bell Leadership Partner on Training

Alex Eichenberg of Extraco Banks and Bill Sanford of Bell Leadership Institute recently completed a series of half-day training sessions on listening for each of the nearly 400 employees of Extraco Banks. Participants learned practical techniques for listening and communicating more effectively with customers, associates, and family members.

Eichenberg, EVP, Director of Human Resources, began the program with a series of introductory sessions in the spring. Sanford, Leadership Trainer and Speaker, then joined Eichenberg for sessions held in Waco and Temple in June, July, and August. The training is part of an initiative in which each of Extraco’s employees is interviewing community members to learn more about their thoughts, habits, and challenges around money, as well as areas where they would most like help.

“This exercise is as much about educating ourselves about how customers think as it is about feedback collection, maybe more.  We want the interactions to be authentic and natural,” states Eichenberg.

“Listening is easily one of the five most important skills a person can learn, and it is one of the most difficult to master,” adds Sanford. “Extraco is clearly demonstrating its commitment not only to its employees, but also to the customers and communities they serve.”

Extraco has been working with the Bell Leadership Institute for over two decades.  The positive influence of Dr. Bell’s teaching impacts Extraco’s Learning and Leadership culture and contributes to Extraco’s financial and cultural success.  With a vision of bringing Achiever Leadership teachings to all employees, Eichenberg is pursuing certification as a Bell licensed facilitator.

Extraco, an acronym for Exporters and Traders Compress & Warehouse Company, has evolved into the largest and most comprehensive independent financial institution headquartered in central Texas. The company conducts business in 15 central Texas communities and offers trust, insurance, financial services, mortgage, and a wide variety of traditional consumer and commercial banking services. Over the last decade, Extraco, now in its third generation of family management, has developed a complete one-stop financial center vision that offers a superior experience to its customers, along with award winning and patent-pending SWARM® Banking.

Bell Leadership Institute is a recognized leader in leadership training and executive education. Since 1972, Bell Leadership has helped organizations develop leadership mastery through its programs and services.  Its training programs have been used by more than 500,000 leaders in more than 4,700 organizations in over 30 countries.

Listening Pyramid