Archery Trade Association Embarks Upon Strategic Planning Process

Bill Sanford facilitated a one-day Strategic Planning meeting with the Archery Trade Association (ATA) to help kick off a process that will continue for the next several months. Participants braved blizzard conditions to attend the meeting, held in Minneapolis, Minnesota.

Benjamin Summer, Vice President of T.R.U. Ball Archery Releases / AXCEL Archery Sights Chairman, and ATA Board of Directors, explained the development of the meeting: “Before our meetings in Minneapolis, Bell Leadership reached out to a large cross-section of ATA members and received responses on ATA’s mission, vision, and goals. These responses were strongly factored into the first day of strategic planning and closely mirrored the thoughts of the representatives of each segment of ATA membership in attendance. I have heard several positive comments from Board members who believed that Bell Leadership facilitated a successful start to our strategic planning process and look forward to positive results that will make a solid difference in the future!”

President and CEO of ATA, Matt Kormann, shared his response to this strategic planning kickoff: “Working with Bell Leadership presented an exciting opportunity. We were able to leverage Bell’s significant experience working with leaders from countless organizations to really hone in on what was important to the future health of the archery and bowhunting industry. Bill and his team made that a painless endeavor for us, while also ensuring we were ready to do the heavy lifting required to achieve our vision. There’s a lot yet to do, but we couldn’t have built a better base.”

The Archery Trade Association is the organization for manufacturers, retailers, distributors, sales representatives and others working in the archery and bowhunting industry. The ATA has served its members since 1953. It is dedicated to making the industry profitable by decreasing business overhead, reducing taxes and government regulation, and increasing participation in archery and bowhunting. The organization also owns and operates the ATA Trade Show, the archery and bowhunting industry’s largest and longest-running trade show worldwide.

Bill Sanford has led strategic planning meetings with several businesses and associations, providing a process that leads to clarity, consensus and commitment amongst participating team members. Along with customized programs tailored to meet your company’s unique needs, Bill Sanford is available to deliver On-Site Programs from the Leadership Mastery Series™ and Keynote Presentations on a variety of leadership topics. Please contact Amy Hagen at (919) 967-7904 for scheduling and fees.